Create a Professional Website Using Ready-Made Templates
If you are a business owner and want to expand your clientele and market-share, and create a place where potential and current customers can go to learn more about your company and easily find contact information, what you need is a website. If you are a small start-up looking to begin an online venture, you need a website. And most likely, you want to achieve your business goals within a reasonable timeframe and for a reasonable price, without skimping on quality. After all, you need more than just visitors to your website. A successful business requires visitors who turn into paying, repeat customers and trust your company. The best way to do this (in addition to offering a quality product or service) is by producing a professional website.
In the past, online businesses were given little choice when it came to creating a high quality website. You could either hire an expensive professional web designer or web design company to make the entire site for you or you could produce the website on your own. The first choice would cost you big bucks – anywhere between $50 and $200 for only one web page! The second option required at least a small knowledge of HTML and design elements as well as a large chunk of your time – something most business owners don’t have.
Luckily the times have changed and web entrepreneurs have a lot more choice when it comes to creating a professional website with or without all the bells and whistles (depending on the type of site you plan on having). In fact, a growing trend in website design is the use of ready-made website templates.
What exactly is a template?
Website templates are basically ready-made web pages that you can download from a template design company. The HTML code is ready to go – all you have to do is choose a template that suits your business and customer base, download it and then edit according to your specifications. Most companies showcase all the available designs on their site for you to preview before downloading, so you’ll know exactly what you are buying beforehand.
A website template is almost like a hybrid creation, perfect for online businesses because it is so flexible. With a template you have the best of both worlds – the professional image and functionality that normally come from a website designed by a hired designer coupled with the affordability and flexibility of a DIY web design project. One such website template company I found that offers reasonably priced, quality templates is TemplateDogma (see the link in Resource Box).
Once you have the basic design in your hands, editing is a cinch. Editing involves adding your own content, logos, pictures, graphics and more to the template to make it unique. Keep in mind that a template will not usually come with ready-made content or other features, as this is something that must be created afterwards. Good website templates can be edited with a variety of popular HTML editors, so make sure you purchase website templates that mention the editing programs with which the templates are compatible. Search for website templates that can be edited using software such as DreamWeaver, FrontPage, GoLive and Photoshop. Most people either already know how to use these simple, user-friendly editors or can learn very quickly.
Another option is to have someone edit the template for you. If you really have no clue when it comes to web design, even with a prepared template, most website template companies also offer a custom design service. This keeps the cost down, which is the main benefit of utilizing a template in the first place, while still letting you enjoy the perk of having someone else do the editing.
The Price is Nice
Arguably, the most popular selling point of website templates is the price. For as low as $20-$40 you can purchase a template that looks just as good or better than a “professionally” designed site costing you much more. Many web designers charge thousands of dollars for website creation that simply isn’t that good. And working with a designer takes a lot more time – hence the hefty price tag. You have to work back and forth over a period of several weeks just to come up with a design that works best for your company. Website templates are much more cost-effective to produce, which is how the prices are kept so low. And of course, you save time as well as money. You can literally have a website up and running – earning you revenue – within a few days or less. Website templates make setting up your online business as easy and efficient as possible.
What if you require more than a simple, straightforward website? Perhaps you want a flash-based design for your site? No problem – flash website templates can also be purchased for a decent price without sacrificing quality, simplicity and usability. Many template designers offer a wide range of template styles, so don’t fret if you require something a little more complicated than the average website. Website template designers offer the consumer a lot of choice, making it easy to create a website that will work for your business.
In addition, businesses that want to buy a template no other website will use in the future (a unique site) should purchase a copyrighted template. When you opt for a copyrighted template you receive all rights to the site design and can be sure it will not be re-sold to another business. On the other hand, the rights of non-copyrighted templates remain with the template company, and as a result, anyone can buy the same one. If this won’t interfere with your business buy non-copyrighted templates and save some money, but if you want an entirely unique site, spend a little more for a copyrighted site that won’t be found anywhere else on the web.
Whatever you decide to choose, website templates are the future of web design. You can’t go wrong – nothing could be more cost-effective or simple.