Facebook Advertising – Why You Should Advertise Through Facebook

Nowadays, everything a person could possibly ask, or need, can be provided with the help of the Internet. It acts like a huge encyclopedia of information anyone might ever need. Social networks act as venues where people can interact with their families and friends even when they are countries apart. For some people, the web even serves as their working place where they offer services or work through the Internet. Its various uses have given the Internet a major role in many people’s lives and might even be addressed as a necessity by some.
Because of the great diversity among its patrons, companies and even small businesses have taken it to their advantage and use the Internet as an advertising zone. The effectiveness of these advertisements is aided by the targeting functions that websites offering ad spaces provide. In search engines for instance advertisers bid on the keywords which will make their ad visible to their prospect customers. This ensures that only people who might be interested in their products or services will be able see their ads.
Facebook Advertisements offers a unique factor which other websites, like Google Ads, can not: specific information about their users. It means that Facebook is able to provide access to FB users’ “likes” and interests, age, marital status, and other, without leaking personal information about a particular person to the advertisers. Fan pages for products or services also make Facebook an ideal venue for businesses to interact with their prospect customers and establish a relationship with them. Facebook ads, which are commonly seen on the right-hand side of practically every page in Facebook, from your Homepage, to the apps, to your Timeline, can be customized to an advertiser’s content such that it easily catches the attention of its target user.
Unlike search engines, where people bid on keywords which people type in to the search box, advertisers in Facebook bids on keywords written in FB users’ interest sections, and on their “Likes”. When an advertiser types in keywords, a “#” sigh sometimes appears next to the keyword, which means that other words related to it will also be included in the targeted demographic. In Facebook, though, the target demographic might have no immediate need for the product yet when they see it. However, seeing that it is among or related to their interests, they may become more encouraged to check it out, and “like” it (if the ad link leads to a Facebook fan page and not an external link). Once a business gets through this stage, it has the opportunity of communicating to its prospect customers and further promotes their products through posts in its page.
Due to the tons of information that it contains, Facebook enables advertisers to become specific on its target demographics (although extremely narrowing down your target to a very small number of people is not exactly advisable except when your ads have specific purpose). Its features, which allow businesses to further interact with their “likers”, encourage a long term relationship between the business and the customers. Unlike other websites offering ad spaces, Facebook ads are not limited and largely affected when the use of certain keyword eventually wears off since, as long as FB users enter these words as their interests and as long as they “like” pages related to the keywords, they will become parts of the target demographic. Very few Internet enthusiasts do not own Facebook accounts, making the social website an ideal venue for advertising.