Positive Changes In Facebook Pages For Internet Marketing
In 2013 most people have been migrating from the traditional profiles to the new timeline. Almost all people on Facebook (save for a band of resistance fighters) have switched towards the Timeline function. This change had a lot of impact in the conduct of Internet marketing. Marketers have anticipated this change and have embraced it fully in order to gain traction on their marketing effort through this platform.
In the year 2012, Facebook has completed its migration towards the Timeline page. Looking the change in from the Internet marketing perspective may be a bit of a double entendre if you said that the change is brilliant. The default landing page is now gone. The erstwhile introductory page before the audience can like a page has vanished. Now the page can be liked “whether you like it or not”. While the brand experience has changed it is important that you know how to manage the changes and give it a positive twist.
More reliance on own website
A Facebook analytics company revealed that the new Timeline feature has pushed the average tab views to low levels. The design of Facebook has limited marketers to engage with the audience outside the “Wall”. This is a welcome change because it has redefined the role of the business website which will enable a more unique and richer experience for the consumer. It may be a downer but the changes gives the marketer more fluidity in presenting the product outside the confines of Facebook pages.
The new Facebook timeline affords the marketer to make more use of images rather than text. As consumer tastes become sophisticated; it is important that marketers are able to catch this paradigm shift. The shift towards more visual than textual presentation has become the new normal for Facebook pages. As the Timeline allows for more images with the profile picture plus the cover photo helps enrich the Facebook experience.
New studies reveal that with the changes in the Facebook pages, people tend to read the pages on weekends than on weekdays. This gives the marketers an idea when to change the content of the pages. Using tools will help marketers keep abreast on when they need to do some changes to make their content relevant and timely.
Another positive impact of the changes is how Facebook has allowed people to make comments even without liking the page first. Previous to the change, likes have been the benchmark on how the page is doing. As more pages open up and show in news feeds there are more opportunities for people to comment which can contribute to positive brand awareness. This will enable the page to communicate with potential customers or maintain relationship with current ones. The page will become a real asset in building brand influence. By opening the doors, users can interact and converted where the pages have become more relevant and useful. This has shown the full potential of a social network when done correctly.
For sure, with all these changes, internet marketers and websites alike will get an even better day – or year! – at building their online presence.