Understanding Web Analytics
Web analytics is the analysis, reporting collection and measurement of data from the internet for the optimization of web usage and development. Also, it is not only used for recording site traffic but also as a vital tool for business and marketing research. They are also used to improve and maintain the effectiveness of a certain website. Knowing these things, it is very clear that web analytics is important in doing online business and online marketing. With this, you can monitor and improve website traffic and more for your online marketing strategy. Here are some additional reasons that web analytics is important for your company to thrive online.
The whole point of having a website is for customers and clients to know your company and let others know about it. A website that is well designed should garner visitors who have used the business or company’s name in order to find it. With web analytics, you will also know how long a visitor stayed at your website or a page, which is a good indicator if a client or visitor will return or not. If they don’t stay that long, they probably won’t be returning at all. If the web analytics find out that clients have read your content based on the duration of their visit, they will be more likely to return or purchase services that your company offers.
Since web sites are supposed to generate traffic, sales and purchases on posted services and goods, your website should just be doing that. Web analytics will let you know if your pages are doing their job or not. If you are not generating sales, a web site makeover should happen. Divide the pages into relevance and how they can generate sales and traffic to your site. Information and content on your site should be placed strategically that they may be able to generate sales when clients and visitors view them.
Web analytics also help you in finding what keywords are bringing traffic to your website and which ones are not. Keywords are important because they will let clients and visitors go to your site and get to know your company and the products it offers. When you are running an online marketing strategy for your company, web analytics can certainly help you in many ways such as this. Keyword optimization will then be revised in order to produce more traffic and sales to your website.
If you also spend time and money on your social media marketing efforts with about 25% visits to your site coming from Facebook or Twitter, then you are doing your marketing right. Web analytics will show you how to optimize your site so that it will be good and related to your social media pages. Having social media marketing strategy will help you have great sales by showing promos and deals on these sites and lead them to your web site for more information. When a client goes to your site, it means they are interested and you are about to close a deal with them.
Lastly, spend more time on your homepage. Do not let it look like the other page in your site. Make your homepage professional, clean and informative enough. Visitors have a higher rate to revert from your page when they see a company’s homepage not showing what they came for.